Alexx Elder
As a graphic and illustrative artist deeply immersed in the beauty of the outdoors, my work is often connected to my own personal experiences of being out in nature.
Wild Roots Hair Company
December 2020
Logo and marketing materials for a Pacific Northwest hair salon.
With a name as distinctive as "Wild Roots," we chose a logo iconography that perfectly encapsulates its essence – the iconic American Traditional tattoo rose. To avoid any potential confusion with a garden supply store, we integrated hair scissors into the design, accompanied by a clean-cut, sans-serif typeface. This blend resulted in a logo that unmistakably sets the hair salon apart.
As the company continues to evolve and expand, this typography and art style will remain consistent across merchandise and social media campaigns, ensuring a strong and unified brand identity.