Alexx Elder
As a graphic and illustrative artist deeply immersed in the beauty of the outdoors, my work is often connected to my own personal experiences of being out in nature.
Hannah Marie Photo
November 2020
Visual media for a PNW Photographer.
I brought together both her ideas and what I found in my research to craft a distinctive and memorable brand board. The aim was to authentically represent her and her distinctive photography style. The color palette was drawn from the verdant evergreen forests, inviting warmth of the high desert regions, and the vibrant, glacial tones of the towering Cascades of the Pacific Northwest. By combining these captivating colors with contemporary, playful typefaces, we successfully developed a brand that resonated with her target demographic and established a relatable and attractive presence.